PROCEDURAL DESIGN

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VIDEO ABSTRACT

From The Motherland: an audio-visual sculpture

Visual composition with math and algorithms

Of the many design and production techniques I work with, no other is as satisfying as procedural design. Creating images with math and algorithms is beautiful because you can always remember how you got to the final product.

The design can start as a defined concrete idea or as an exploration of a concept that you want to visualize. But when the design is complete, it is memorialized, and its features can be manipulated without changing the overall structure.

Procedural design is a relatively new medium, but I have used it in some of my largest-scale collaborations. It has won me awards, and my procedural designs appear in art galleries and magazines.

The visual composition above demonstrates the depth of my multidisciplinary approach. The design starts with the audio analysis of my musical composition From The Motherland and uses it to create a 3D-printed work. I then explain the process as a movie in a visual abstract of the work.

MINIMALISM, BRUTALISM, GOLD

This piece was a remix of a composition titled Twisted Tower by Ayoub Ahmad. The beautiful thing about procedural design is that you can see something and say how would I do that. While the design has similarities, we certainly got there in entirely different ways.

Observica Elite Magazine in December 2023 featured Minimalism, Brutalism, Gold.

Despite being a stock backplate, the composition rendered quite nicely and got the attention of people who are way better at rendering than I am.

Flocking + 3d design

Showing Tp Together, the installation by Jill Dryer, was my first opportunity to use the skills I acquired during the pandemic using Rhino 3D + Grasshopper. Some say that you can make anything with Grasshopper, and this installation used a plugin that simulates aviary flight systems. Other Grasshopper plugins that include the element of time mimic slime mold growth and evolutionary processes in design.

Beyond the time-based system, Grasshopper allowed for an information system that created automated and streamlined

communication of the location of every crane in 3D space for the installation teams.
For this installation, we explored different shapes as attractors for massing the flock. At the same time, the implementation of the previously mentioned time-based plugins creates more abstract visual compositions. The implementation can also illustrate the very processes from which the logic originates in the first place. I used the flocking simulation in this installation to generate organic massing of 350 18″ origami cranes.

Procedural Design in your workflow.

Send us a message for more information on how procedural design can be incorporated into your product development, graphic design language, or any other aspect of your marketing program.

Procedural Spades

The design

This is a simple and elegant way to use spades to make a larger spade using the spade scale. The rows of spades inner lock, with one row pointing up while the next one points down..

Shaded for visibility

This print is the same as the one to the left, but the large base spades fill is on to pronounce the design. You may notice that the spades that point down start to look like hearts.

In-retail image

I changed the final design to only display spades in the up orientation. Notice that even in the spaces your eye perceives as black, there are still small spades if you zoom in.