Camo Collective was an activation at the first-ever Complexcon. Camo Collective was a homage to the patterns that are influential in a variety of American cultures. The installation was a collaboration between Complex, Mountain Dew, and V-files and was brought to life by Dot Dot Dash. The activation was built using three shipping containers and featured an exhibit, an interactive game, and a retail store.
The installation was experienced in three parts a Museum Curated by Jules Gayton of Hershel featuring an optical cloaking device that I engineered. The second part was a holographic game developed in Unity featuring a custom track by Nosajthing. Participants exited the shipping containers into a gift shop featuring a fresh camo print drop by the V-Files.