In 2025, successful experiential marketing will tether campaigns closely to brand omnichannel strategy, building on existing consumer touchpoints to create memorable experiences. As digital marketing strategies grow more central to the brand ecosystem and the fusion of digital and physical spaces reshapes our industry, maintaining clear communication across project partners becomes even more crucial. Here, I’ll cover the essential alignment points for brands, agencies, and producers, emphasizing each party’s role in ensuring effective communication to bring impactful experiential activations to life in 2025.