Building the Procision Ramps Brand from the Ground Up
An Ideal Client
When Procision Ramps came to me in 2023, they weren’t looking for a brand. They were looking for a website—a digital storefront for their already successful business, which had grown purely through word-of-mouth and quality work. No branding, no marketing, no advertising.
But I knew that just having a website wasn’t enough. A website without a brand is just a page. I saw an opportunity to do more—to build a voice, a presence, and a long-term strategy.
What started as a simple website and logo quickly evolved into a comprehensive brand identity, digital marketing plan, and growth strategy.
After launching the website, I implemented Google Ads campaigns, SEO strategies, and a digital growth plan that positioned Procision Ramps as an authority in its industry. Our social media approach has been intentionally selective, but when we do create content, we make it count. This philosophy led to bold, outside-the-box projects like the AI Photobooth at the Oregon State Fair and the Metaverse Ramp Visualization.
Brand ID
A brand built in the age of AI.
In 2023, I was living in Mexico, immersing myself in AI-driven marketing strategies and rethinking how to position Procision Ramps in an industry that lacked strong branding fundamentals. What started as a simple request for a logo and website evolved into a full-scale brand identity that balances rugged reliability with professionalism and trust.
The Procision Ramps brand now extends beyond digital presence into real-world representation. Uniforms, baseball hats, beanies, and polo shirts have become key to the company’s professional image, reinforcing credibility and consistency in every customer interaction. This tangible branding element ensures that whether customers visit an installation site, attend an event, or engage online; they see a company that stands for quality and expertise.
With a strong foundation, every touchpoint—from marketing materials to customer interactions—aligns with the Procision Ramps identity, setting it apart as a leader.
These images tell the story of Procision Ramps, from the fresh street style apparel to the AI generated 3d scenes, and instagramable product features.
Tallest Ramp In The World
Parametric Design & Metaverse Deployment
This project started as a social media experiment. I had seen a unique ramp at a forest camp location and thought it would make great content. But when the business wasn’t interested in collaborating, I took a different approach—recreating the ramp in Twinmotion for a complete digital experience.
The video is from our first review before deploying it in VR and the Metaverse. Not bound by real-world physics or engineering, we decided to push the limits—doubling the height of the original ramp for a striking visual effect.
This virtual deployment wasn’t just a creative exercise but a chance to test new immersive marketing methods. It showcased how accessibility solutions can exist not just in the physical world but also in digital spaces.
AI Photobooth
A Seamless Blend of Engagement & Lead Capture
At the Oregon State Fair, I developed a cutting-edge AI Photobooth for Procision Ramps, turning a simple branded activation into a high-impact engagement tool.
While other photobooths charged up to $20 per print, we flipped the model—offering fairgoers a free digital image inexchange for their email.
Our custom AI tech stack handled instant background removal, ensuring clean, high-quality images. While we could have gone entirely AI-generated with real-time backgrounds, we prioritized branded, high-resolution backdrops to reinforce brand recognition in every shareable photo.
Participants had six backgrounds to choose from, creating an interactive and memorable experience. The participants received their image in a clean html email that pointed them back to procisionramps.com and made the info easy to find in their inbox for future recall by tagging The Oregon State Fair, Photobooth, and Procision Ramps in the email title and subject. The result? A high-energy activation that delivered brand awareness, audience engagement, and direct lead generation—all in one seamless experience.
2025 Launching Ecommerce
Shopify Deployment
In early 2024, I took my web development skills to the next level, launching full-service woo commerce stores for other clients. Now, I can quickly launch sites built from the ground up with performance, SEO, and conversion-driven design in mind.
In the first quarter of 2025 Procision Ramps will roll out it’s e-commerce expansion. With a new Shopify deployment, Procision Ramps is evolving into a fully omnichannel brand—strengthening social media, increasing content production, and expanding direct-to-consumer sales.
I had zero hands-on experience with web development or digital advertising when I started this journey. Today, I’ve mastered WordPress, Shopify, and Google Ads, using advanced AI tools to streamline site builds, optimize ad campaigns, and drive measurable growth. This next phase will leverage everything I’ve learned—ensuring that Procision Ramps doesn’t just keep up with the industry but defines the standard in bringing its entire business and sales presence online.
The transformation I’ve gone through over the past year is hard to overstate. In 2023, I had professional hands-on experience in: Web development, Digital marketing, Google Ads, E-commerce.
Final Thoughts
Procision Ramps is more than just a client—it’s a case study of what happens when authentic craftsmanship meets smart branding and innovative marketing.
I turned a business without formal branding into a polished, professional, and strategically positioned industry leader.
I went from having no digital marketing background to launching Google Ads, social media campaigns, AI activations, and VR experiences—all in a year.
This is what experiential marketing should be—storytelling, strategy, and execution coming together to build something bigger than just another ad campaign or festival experience.
And the best part? We’re just getting started.
